THE 4Cs

When shopping for any diamond, it’s important to know the 4C’s, which determines the price.

  • cut

    CUT

    A good cut can drastically improve the appearance of a diamond by giving the perfect sparkle.

  • color

    COLOR

    Color is expressed in diamonds on a scale from “D” (colorless) to “Z” (distinct yellowish/brown).

  • clarity

    CLARITY

    Almost all diamonds contain naturally occurring internal characteristics called inclusions. The size, location and amount of inclusions determine a clarity grade and price.

  • carat-weight

    CARAT WEIGHT

    This is a measure of a diamond’s weight and a reflection of its size.

SHAPES

  • round

    ROUND

  • cushion

    CUSHION

  • princess

    PRINCESS

  • emrald

    EMERALD

  • radiant

    RADIANT

  • oval

    OVAL

  • pear

    PEAR

  • asschar

    ASSCHER

  • marques

    MARQUISE

ETHICAL SOURCING

We work with partners who care for their employees. Our partners create
thriving, healthy, well-educated communities. We do not support the
political unrest occurring around some diamond mines, and we can
guarantee the diamond you chose is ethically sourced with outstanding
quality.

We at Schapell Jewelers stand by the standards of the Kimberly Process.
The Kimberley Process is a mutual initiative between world governments
and the diamond trade industry. This initiative controls the manufacturing
of rough diamonds by tracking them from their source. This agreement we
abide by, guarantees the flow of rough diamonds mined by authentic
resources, and puts an end to all “conflict-diamonds.”